A Behind-the-Scenes Look at Crafting SEO-Optimized Blogs

8

October

2023

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As mentioned in my previous blog post, I did an internship last year at a web development agency that specializes in providing comprehensive support for companies’ technological, design, content, and online marketing needs. In addition to improving my Google Ads campaigns using ChatGPT, thus optimizing my SEA position, I also utilized ChatGPT to enhance the SEO position of the company’s clients I worked for.

SEO stands for ‘search engine optimization,’ which encompasses all activities and adjustments aimed at making a website more visible in Google’s search results (Stijn, 2023). One of the ways to achieve this is through the piece you are currently reading, a blog. Creating blogs can help you optimize your site for important Google ranking factors like click-through rate, index coverage, backlinks, and internal links (Coleman, 2022). Clients within the company where I interned also utilized a blog SEO strategy. To implement such a strategy, it is essential to run a thorough keyword and competition research (Coleman, 2022). 

One of the clients for whom I had to write such a blog was a real estate agency. I had to write a blog about tips for a successful house hunt. Let’s walk to an example on how ChatGPT supported me in writing this blog. 

I began by asking ChatGPT the initial question: 

“I want to write an SEO optimized blog post on 10 tips for a successful house hunt. I don’t want you to write the blog yet, but can you confirm you understand?”

After that, I searched on Google the question: “what are tips for a successful house hunt.” 

These are similar Google search terms that Google receives all the time. Then, I asked the following question to ChatGPT: “In the article, you must answer the following questions (again, please do not write the blog yet, but can you confirm you understand?), and I included the questions above. ChatGPT provided the following outcome.

Next, I began researching existing hyperlinks, in line with the blog subject. A hyperlink is a user interface element that connects to either a target or a source (Rouse, 2023). I asked ChatGPT the following question: “I want you to include the attached hyperlinks in the blog post (again, please do not write the blog yet, but can you confirm you understand?).” I added hyperlinks and links to pages from the client’s website. ChatGPT provided an outcome similar to the one mentioned above but with the specific hyperlinks.

Now, I told ChatGPT: “We are ready to write the blog. Make the blog around 300 words.”

I cannot include the blog that ChatGPT wrote because it contains a lot of client specific information, but maybe you can try to undergo these steps yourself?

I can speak from experience that ChatGPT generated great blogs in this way. Because you didn’t immediately let the AI write but first provided separate information about the blog’s content, the SEO quality of the blogs improved significantly compared to when I gave ChatGPT a topic and had it immediately write the blog.

On the other hand, there are also downsides to letting ChatGPT write the blogs. For example, it’s challenging because ChatGPT 3.5 does not have access to current events. The topic I’ve presented to ChatGPT can remain relatively general over the years. However, for a real estate agency, blogs about for example current property prices could be relevant. In such cases, ChatGPT cannot assist. 

References

Coleman, B. (2022, December 2). Blog SEO: How to Search Engine Optimize Your Blog Content. HubSpot. https://blog.hubspot.com/marketing/blog-search-engine-optimization#:~:text=and%20content%20writing.-,Does%20blogging%20help%20with%20SEO%3F,site%20more%20appealing%20to%20visitors

Rouse, A. P. B. M. (2023, September 20). What is a Hyperlink? – Definition from Techopedia. Techopedia. https://www.techopedia.com/definition/5175/hyperlink

Stijn. (2023). Wat is SEO? Leer alles over de betekenis en hoe SEO werkt. DoubleSmart. https://www.doublesmart.nl/hub/seo/wat-is-seo/

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Breaking News: Some famous person unfollowed another famous person. Call the militia!

24

October

2013

No ratings yet. You know, when I imagined my future when I was 12, I was picturing flying cars and jet packs, not “Tweet” this and “Like” that. I certainly didn’t think I’d be studying it intensely. I thought my life would be more like that of The Jetsons.

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But … man oh man has the world has changed in just five or six short years.  The first iPhone is an ancient fossil at this point (2007), writers’ strike against Hollywood studios has left all of us Europeans not giving a hot damn about it (2009), but apparently it was a big whoop in the US of A, and Justin Bieber has finally hit puberty at the age of 19. Too many changes, way too fast!

Aside from your general pop culture shifts in trends, the world has experienced some other adjustments. A few years back I distinctly remember how people with a Facebook account were sometimes mocked for having it. Of course, this is due to MySpace’s popularity and the fact that you could add an infinite amount of junk to your profile in order to make yourself stand out from the rest of your pre-pubescent peers. The argument was that Facebook looked boring, you couldn’t customize every single detail of your profile page, you couldn’t add all the horrible songs you like and most of all you pretty much had to use your real name, like a grown up, instead of something as classy as “SexyBuns26”.

Well, fast forward to 2013, MySpace is as dead as a dodo and they’re desperately trying to cling to whatever relevancy they have left in order to avoid pulling the plug on the whole damn thing. Long story short – Facebook to MySpace is like Ali to Foreman, Luke Skywalker to Darth Vader, Kryptonite to Superman, Math to me.

In fact, things have changed so much that now it makes people scratch their heads when someone says they don’t have a Facebook account. The world has done a 180, then went home, updated its status and all the other planets “Liked” it. Insane! Usually individuals without a Facebook page have their own reasons which make perfect sense, but it doesn’t stop the rest of the world from thinking that this person has killed somebody recently and that’s why they went into hiding. Before you do anything, don’t report them to the police! They’re sane and they don’t like ads shoved in their faces and private information shared all over the web.

Either way, Facebook has become a ginormous part of our lives that we can’t shake off. However, as mighty as Mark Zuckerberg’s spawn has become, Twitter seems to have an effect on pop culture that Facebook doesn’t.

Remember the last few paragraphs? You know, how things have changed, how some social media were considered passe and odd but now they’re overpopulated with users? Good job! You didn’t fall asleep!

yet.

Well, friend, the same applies to Twitter. Twitter blew up in the last few years. People love, love, love sharing their boring lifestyles in 140 characters, and it’s the easiest way for a C-list celebrity to promote their Z-list movie without having to pay a dime. Brilliant!

However, in order to truly see Twitter’s power nowadays, you have to look at the backlash Twitter related cases have on the real world. Nobody bats an eye when your roommate tweets that he just tried to light his own farts because he’s bored, but when Miley Cyrus stops following her ex-fiance – everybody goes ape. Bloggers, YouTubers, TMZ (as per usual) act like this came out of nowhere. Nevermind that officially the two have not been seen in the same zip code in half a year, never wearing their engagement rings, it is not official to the world unless they unfollow themselves on Twitter. And when they do? Duck and cover.

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The same applies to Jonas Brothers breaking up (I’ll surely miss that band, said no sane person ever), or any other heart wrenching celebrity break up.

So things have changed. An awful lot. At least for modern pop culture.

Friends, the day a single click on some social media website’s “Unfollow” button makes hundreds of Internet enthusiasts to blog, vlog, schlog and schmog about it, is the day we truly have to admit that social media is a monster that the world has never had to deal with before, and we’re only getting started.

Social media has grown so much that unfollowing, unsubcribing or unfriending is the equivalent of walking up to someone and slapping them in front of their mom, and is – sometimes – national news. I’m not sure if that scares or entertains me. Maybe both.

One thing’s for sure though – I’m still waiting for my flying car and my jet pack!

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