We all heard the rumours that Whatsapp soon will start to use its app as an advertising platform for businesses. Furthermore, we have all been confronted by the lack of privacy which comes with the use of social media. Suggestions have been made that due the encryption of our messages in the Whatsapp software our privacy might be gone. The encryption of the messages sent via Whatsapp are vulnerable to session hijacking. With a large sum of the total communication (37%) done with the messaging system Whatsapp this issue, among others, might decrease the usage of this software (Katescomment, 2016). (Sanchez, 2013)
What should happen would a replacement for the current communicating software arise? Tomorrow, the 20th of September, Google will introduce a messaging app, Allo.
About Allo
The messaging app can be described as pretty similar to Whatsapp; the software is free and available for android, Iphone and Windows phone. The main difference is that the new software will feature a Google assistant. The assistant is a new conversational interface to get information from google whilst using the messaging app to make the conversation more engaging.
Although the chat app is fairly new and limited operational knowledge is known within the social media market, the expectations are high. The main barricade to a successful adaption of the new software is the messaging platforms which have already achieved a billion-user scale. The dissatisfaction the users of Whatsapp currently have might be a window of opportunity for a new communicating app such as Allo. (Bohn, 2016)
So the question arisen in the article is will Allo compete with Whatsapp or will the community of more than half a million users be enough to keep costumers from other chat apps with more features like Allo. Could the improved communication software Allo replace the current market competitor.
https://www.katescomment.com/can-we-trust-whatsapps-privacy/http://www.seguridadofensiva.com/2013/11/presenting-defeating-whatsapps-lack-of-privacy-at-blackhat-sao-paulo.htmlhttp://www.theverge.com/2016/5/18/11699122/google-allo-messaging-app-announced-io-2016
