Blockchain, a phenomenon that caused several hypes including decentralized finance and the ownership with NFTs. However, a new hype is rising around content on demand. Through augmented reality and artificial intelligence, the experience of online content is taken to another level. It is used to create content that best suits the audience of the creator. The question that rises is what system is challenging the creator to create what the watchers like?
The problem of today’s social media platforms
You might relate to it, scrolling through your Instagram and seeing photos and videos that are quite similar to content of other creators. Often times creators think that specific content is a good fit for the viewer’s wishes as other creators are also making that content, while the viewer wants to see other things that are unique. For a lot of creators on platforms as Instagram, Facebook, YouTube and TikTok it is difficult to set up a good revenue model. This because of the fact that creators are constantly dealing with trust issues. For instance, a YouTuber gets a request to create content but the question is who takes the first step? Is it the YouTuber that first makes the shots and receives money afterwards or does the YouTuber get the money beforehand. These questions were there for a long time, though the social media platforms waited too long with doing innovations on this subject, which will put them one step behind on the rising hype of blockchain.
The new hype of content creation
But what does blockchain have in common with creating content? Well, the technology behind this phenomenon is that you do not need permission from a third party and it is transparent. As it is programmable, you can set your own conditions regarding the payments, which are verifiable as well. This results in the fact that the creator and client are on the same level and no third party is arranging the transaction. What does that mean for the industry of content creation? With the use of blockchain, it is possible as a client to make specific requests related to content by their favorite creators. For example, you see that your favorite creator is traveling to Bali. You as a client can ask the creator to take a picture of something specific and you pay for it, in tokens. This results in greater interaction between the client and content creator.
In short, blockchain is not only the future of banking and ownership with NFTs, but also the future of content on demand. With blockchain, we will only see content that fits perfectly with our demand. But for now, it is still an expecting hype. We have to see what the future holds for us.
References
Hancock, J. (2020). Blockchain application for content creators. Medium. https://ethex-smm.medium.com/blockchain-application-for-content-creators-8fba70163269
Investopedia. (2020). How Blockchain is Revolutionizing Content Distribution. https://www.investopedia.com/news/how-blockchain-revolutionizing-content-distribution/
Urrutia, K. (2021). How Blockchain is Affecting Content Creators on Social Media. Voy. https://voymedia.com/how-blockchain-is-affecting-content-creators-on-social-media/
