Some interesting rumors came online today. Rumors about Facebook wanting to take over Blackberry. This roomers say that Facebook had a meeting with the representatives somewhere last week. It’s common knowledge that Blackberry is doing very bad at the moment because of the heavy competitors as Samsung and Apple. Know roomers say that Blackberry is in search for a party to take over. Yet they don’t want to sell at any price, as they have already declined an offer of 4.7 million.
But why should Facebook do this? It can be because of the only successful product Blackberry still owns: Blackberry Messenger. Facebook wants to compete with WhatsApp Messenger and wants to start the biggest instant-messenger platform for smartphones. They are already trying to achieve this with their own Facebook Messenger. But this is maybe not as successful as they hoped. So with overtaking Blackberry Messenger they can benefit of the reputation Blackberry Messenger already has. This is the first option.
Another option is that Facebook maybe wants to start making their own smart phones. Of course they can use the insight of Blackberry, even though Blackberry eventually failed. Facebook already tried this with the HTC First with Facebook Home. This wasn’t really a success.
But is this a smart move of Facebook? I personally doubt this. When Facebook wants to stark making smart phones, why do they want to start from where Blackberry left? Blackberry turned out to be a phone that was known as the phone that was always broke and didn’t last longer than a year. Blackberry is almost bankrupt and is not a strong brand to build on. Maybe Facebook should start to make smart phones under their own name, although this might be really risky.
The only reason I found solid for Facebook to take over Blackberry is the reason that they want Blackberry messenger. This messenger was really popular and had a lot of users. From here Facebook can pick up and build an messengerplatform that can really compete with number one WhatsApp. But why not expand their own messaging app Facebook messenger?
What do you guys think? Should Facebook take over Blackberry or is there only money to lose?
http://www.techzine.nl/nieuws/36215/blackberry-met-facebook-in-gesprek-voor-overname.html
