October
2014
For this post, I decided to integrate two aspects of this course: application of a tool and external research on social media topics. I found an article in the MIT Sloan Management Review that discussed 7 steps that can help a brand reap greater rewards from their social media campaigns. I have summarized the findings of the report in an infographic, one of the tools discussed by presentation groups in our lecture.
September
2013
During our classes, we’ve seen a lot of examples of social media fails of companies and individuals. Today I’d like to share some other examples of social media mistakes and mix-ups of celebrities and businesses, all together in a very neat Infographic (how convenient!). The last example also shows how a mix-up can be saved.
What would you have recommended the abovementioned celebrities or businesses to recover professionally and thereby minimizing the damage?
