It is often difficult to find the perfect pair of sneakers that goes along with different occasions and different outfits.
We all have experienced the problem where you have found the perfect clothes but you are unable to find the matching shoes. Therefore, clothing retailers are discovering the value of permitting the customer to create their own preference based product. The business trend of personalization/customization is becoming more important nowadays.
Considering Porter’s five forces, the bargaining power of buyers is high on the Internet. This is because the Internet is transparent, making it easier for customers to compare and choose among different products. Customization assists companies to differentiate their products from those of their competitors and therefore it could be distinguished as a source of competitive advantage. This is quite important in the fashion industry since the competition is strong.
Customization also gives companies the opportunity to reach the unpredictable millennial generation shoppers, a group known for their fast-moving preferences. This is often the younger generation. By providing customization options to them, the customers are prone to pay 20% more than they would do on the standard equivalent of the product.
‘ShiftWear’ might be beneficial for the millennial generation shoppers. The application allows customers the complete control of their sneakers since they can add their own design on the sneaker. The customer could browse on the Internet with their phone and download a pleasant design on the ‘ShiftWear’ app. Subsequently the application creates a connection with the ‘ShiftWear’ shoe and the design will then be displayed on the sneakers.
‘ShiftWear’ allows shoppers to have a variety of designs ranging from stunning visuals to animations. They could therefore express themselves through their unique fashion pieces. In my opinion this customization is also sustainable since the customer would only have to buy one pair of ‘ShiftWear’ sneakers instead of ten sneakers that will suit the different occasions. It is also quite special as technology is used for implementing customization, which provide value to the business.
What are your thoughts on ‘ShiftWear’? Do you consider this as an innovative technology?
References for this article:
http://www.shiftwear.com
