In today’s digital world, quality content creation is essential for supporting organizations’ growth, goals, mission and impact. In my last job at WomenTech Network, I’ve had the chance to witness how an organization can embrace AI and utilize generative AI tools to optimize the content creation process, and assist marketing teams with their tasks. Among a multitude of those tools, Jasper, an AI-powered writing assistant, has proven to be invaluable in our journey of creating blog posts, writing press releases, and creating other content for different social media channels.
About Jasper
Jasper is an AI-powered writing assistant designed to streamline the content creation process. Some of its features include blog writing, copywriting, SEO, content strategy, social media marketing, and email marketing. (Jasper – AI Writer | AI Marketing Co-Pilot, n.d.)
Blog Posts and Newsletters Creation
Consistent blog posts and newsletters sent to thousands of subscribers played a pivotal role in WomenTech Network’s outreach and promotional efforts. Jasper was a great tool in proofreading and generating some of the content. It understood the nuances of our content requirements and helped us maintain a consistent tone and style throughout.
Press Releases Made Easy
In my role, I took charge of crafting press release templates for events involving various companies in diverse cities. While I wrote the press releases myself, I used Jasper to generate bios for our partner companies to fit the overall theme of the press releases, with the focus on the partner’s initiatives for women in tech. Jasper was especially helpful because it conducted the research on the company and their previous women empowerment initiatives, and picked the right tone and style to fit the overall press release. An example press release from our event is Lisbon can be found here.
Quote Generation
Before embracing generative AI tools, one of our challenges was getting quotes from our partners to include in our press releases. It took quite a bit of coordination on both sides, as well as efforts from the partner’s side to coordinate internally, come up with a quote, and send it back to us for approval. With a tool like Jasper, we could generate a relevant quote, and then send it over to the partners for approval and verification. This approach simplified their involvement, as they had to just approve or reject the quote, and provide additional information as needed. It really helped us increase productivity, cut down on coordination time, and save our partners’ time as well.
Jasper vs. ChatGPT
Having explored both Jasper and ChatGPT extensively, I’ve come to appreciate the unique strengths each brings to the content creation table. However, for content creation for organizations, Jasper has become a clear winner for me. Jasper knows its strengths itself: the following is a helpful overview that it lists on its website, and I experienced those strengths to be true first-hand. (Jasper – AI Writer | AI Marketing Co-Pilot, n.d.)
Conclusion
In the dynamic landscape of content creation, Jasper has emerged as a trusted ally at WomenTech Network. It helped us save time, money, and aid the marketing team with their processes. While it’s still far from replacing human work, it is a pivotal step in enhancing and optimizing the content creation process.
References
Jasper – AI Writer | AI Marketing Co-Pilot. (n.d.). https://www.jasper.ai/
