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A lot of studies show different number on how many people are using dating site. One thing is for sure there are a lot of people using online dating platforms and the numbers keep increasing.

We are the first generation to have approximately 10+ years to be dating. Our grandparents were the first generation to get married to someone whom they loved. Now love alone is not enough if we can get love and compatibility (Tsaih, 2018). Bapna et al., (2016) proved that most married couples have similar characteristics. So it is no surprise that more and more people are using online dating platforms which makes it easier to find a match with similar characteristics. Anufriev (2018) even expects that the effectiveness and speed of the online dating services will improve due to the technological advances. Online dating services might get as important as social networks. I will provide three major trends at significantly change dating as we know it.

Genetics

Partners choose each other based on similar characteristics (bapna et al., 2016). Partners with similar DNA profiles are more likely to choose each other (Anufriev, 2018). This finding shows that matching based on DNA will be the future. It will also have implications of ensuring less birth with genetic mutations.

Physiology

Before the integrated of genetics, we will asses our partners on a physiological level. For example it is possible to integrate a heart monitor which reveals which partner gets your heart rate up. Also the use of Virtual Reality is also expected in online dating. The possibility to actually feel and experience the partner (Anufriev, 2018)

Intelligence

Artificial intelligence will provide intelligent algorithms which track the users’ activity within the application. The user will then be offered profiles of users with the best fit to his of her demand.

What are your insights on online dating and these future trends? Do you think online dating is the new way to go or do stick to the traditional methods of meeting you potential partner? Feel free to comment!

Author: 431453mt

sources:

Anufriev, N. (2018). Three major trends of the future of online dating – DateCoin – Medium. Retrieved from https://medium.com/datecoin/three-major-trends-of-the-future-of-online-dating-45defcedba50

Bapna, R., Ramaprasad, J., Shmueli, G., and Umyarov, A. (2016). One-way mirrors in online dating: A randomized field experiment. Management Science, 62(11), 3100-3122

Safronova, V. (2018). An Inside Look at Your Favorite Dating Sites. Retrieved from https://www.nytimes.com/2018/04/11/style/match-shaadi-league-farmersonly-dating-apps.html

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Chances are big you have ever tried an online dating application. Or at least considered one. It no longer is a taboo if you met your fiancée through the world wide web. Online dating applications such as Tinder, OkCupid and Match have millions of users per day. They range from testosterone driven adventure seekers to incurable romantics. Nonetheless, they are all searching for the perfect match.

In the quest of finding this perfect match, users have many conversations and look at even more profiles. This creates an enormous amount of valuable data. But how can we use this data? Will data analysts become the new Cupids and brew love potions? Is it even possible to catch abstract concepts such as love and romance in algorithms, in order to find a perfect match?

According to Christian Rudder, founder of OkCupid, the problem is not in the algorithms, but in the data itself: “My intuition is that most of what users enter is true, but people do misunderstand themselves.” That is where big data comes into play. Why would we ask people to fill in questionnaires, would it not be better to find this data statistically?

Nowadays, we know so much about a person through analysing their behaviour on the internet. On a dating profile, one can easily state he loves classical music. However, his Spotify-history or iTunes purchases could reveal he actually listens to pop music most of the time. Everyone knows how important a first impression is. If you are not into snobs, why would a dating applications even bother to show people with a Ralph Lauren loyalty card?

Big data offer enormous opportunities to online dating application. At the same time, these opportunities raise serious issues. What about privacy concerns? How will such an influence affect people’s social skills? Would you like to be introduced to your future wife by your computer?

References:
http://www.bbc.com/news/business-26613909

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