Get a discount by informing about your purchase

7

October

2013

No ratings yet.

Hey everyone,

Last week I read something on nu.nl about the Dutch theatre duo Jurk! that has developed it’s own model on Facebook in the fight against illegal downloading.

Last Friday Jeroen van Koningsbrugge and Dennis van de Ven launched their own application on Facebook that allows consumers to be able to get up to 60 percent discount on the download of the theatre show Glitterjurk  by informing their friends about their purchase.

With the application the theatremakers anticipate on the changing entertainment market, they state.  That market shows that cabaret and music DVDs hardly sell, while the number of (illegal) downloads and viewership on YouTube increases.

By applying a discount for downloaders who promote the product through Facebook, Jurk! hopes to have found a model that increases the legal downloads.

Dennis van de Ven : ”We don’t have to make a physical product anymore or to share with other parties . By building a download system that is linked to our own iDeal account, we are totally independent in offering our products. And promotion is done so by the buyers themselves.”

Jeroen van Koningsbrugge says 20 euros for a DVD is ”not of this time anymore.” Jeroen: ”Glitterjurk is already available by downloading for 1,49 euros, if you take the self- promotion for your own account.”

I think this model could actually work. I think it is a great way of engaging your fans in launching a product. What are your thoughts on this model?

link: http://www.nu.nl/cultuur-overig/3592972/theaterduo-jurk-stunt-met-downloads.html (dutch)

Please rate this

Is it really good to have too many options?

3

October

2012

No ratings yet.

Hello Everyone 🙂

In LinkedIn case, it is said that LinkedIn opened its APIs to outsider developers in 2007, but unlike Facebook, they control the quality of all the apps that is going to be launched, if not approved by LinkedIn, developers cannot launch their widgets or apps. Thus the huge gap between number of apps in Facebook and LinkedIn.

I am going to introduce you a theory by Barry Schwartz –http://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist).

It is called the “paradox of choice”. But rather than explaining the theory and bore all of you with my long post, I think its better to watch him to explain what his theory is all about.

I really recommend you to watch this video in full, because its really interesting and funny too. You can also apply his theory in any subject, even in your life.

My understanding of Schwartz theory is that having too many choices makes us miserable, takes too much time come to a conclusion, eventually when we made our minds we regret it, and think that we are not good decision makers.

So how this theory is related to LinkedIn case issue I stated above?

I don’t know if you remember Steve Jobs was showing off about how many apps they had in the app store – the current number is around 700k. When Android introduced itself they criticize that many apps in Apple App store pretty much useless, and that what makes Android Store great is that every application has a purpose and is useful.

So is it really  terrible for LinkedIn to have a strict control over the apps and widgets, and having few apps and widgets compared to Facebook?

I believe the answer is no. Mainly because rather than being frustrated about the useless apps and their pop-up message bombs everyday in Facebook, I believe most people would chose to have less but sophisticated and working apps and widgets. Especially in LinkedIn, where people gather not for fun but for academic and/or work-related issues, subjects, and professional networking.

Hopefully you’ll enjoy my first entry.

 

Please rate this