Data Analytics and Business Intelligence have changed the way many businesses operate worldwide. Actionable insights and data-driven decision-making have created a new trend in the corporate sector. Studies predict that by 2025, 60% of the 163 zettabytes of existing data will be created and managed by enterprise organizations (Reinsel, Gantz and Rydning, 2018). Furthermore, according to McKinsey(Bokman et al., 2014), data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.
Data for Good
16
September
2019
