Hiring Process – Double Information Asymmetry

9

October

2021

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Hiring efforts can be considered futile when a freshly on-boarded employee decides to leave the company after barely a month of two of trial. However, recently companies have come to the conclusion that these mishaps might be due to a reason other than the fault of the specific individual that decided to leave the company.

Many of you probably know this already, hiring processes nowadays are extremely complex in their format. Usually composed of a multitude of stages from interviews to technical tests, the average hiring process takes about one month to be complete. The essential lesson here is that if a person decides to leave during their trial period, it is not due to a lack of motivation as they had the will to through the entirety of the hiring process in the first place.

The problem that was investigated was an instance of double information asymmetry.

On the job seeker perspective, the candidates have the advantage of knowing exactly what is sought after by the companies. By analyzing the job description, a person could precisely determine what experiences, traits of character or values that the company is looking for. Usually, by exploiting this information, the candidates will personalize and modify their profile in order to meet the employer’s wants. This is a case of Morale Hazard as the misinformation is conducted prior to the transaction, i.e. hiring that person, under the form of signaling the employer with non-representative characteristics.

On the other side, from the point of view of the employer within a company, the job description will also be an altered version of what the real job is. The Morale Hazard here is also done through signaling, by misrepresenting the core job functions in order to attract as much talent as possible. For example, stating that the job’s missions are usually 50% administrative tasks and 50% project management tasks while in reality the ratio might be closer to 80-20.


Interviews are used as screening tools to try to separate the most suited candidates from the least suited. However, these tools can prove to be less effective than expected as the interviewee can easily prepare for it in a non-truthful way.

Here we mention ‘non-truthful’ or mention how sneaky it might be to exaggerate about your profile, but the candidates cannot be blamed. The double information asymmetry happens because there is also an asymmetry of goals.

On one side, the goal of the job seekers is to get the job. It is not to ‘enhance the company’s growth’ or ‘help them in their mission’ as commonly stated during interviews, but often it is simply to get hired. And on the other side, of course the company’s goal is to find the best person for the job at a reasonable salary.

An interesting solution to put an end to this information asymmetry would be to use platforms that accept only one resume per candidate (instead of one per job application) and where details about the job description are revealed later, such as during the first interview.

What are your thoughts and ideas to tackle this information asymmetry?

Resources:
LinkedIn post that inspired me (in French):
https://www.linkedin.com/feed/update/urn:li:activity:6851817268762968064/

Article for further discussion:
https://www.business2community.com/human-resources/how-to-crush-hiring-by-recognizing-information-asymmetry-02251645

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Personalized ads on TV

30

September

2018

5/5 (1) Know that feeling seeing a really nice sweater on a website, but closing the tab because you thought it was too expensive? And then, five minutes later while scrolling through Facebook, seeing that exact sweater pop-up on the side of your feed again? We already know that when on the internet, you can find personalized ads. You can choose to opt out of these, by ticking off the right box at the cookies pop-up, that show up when opening a new website. We are familiar with these kinds of personal ads, but right now KPN is testing personalized ads on television¹.

It will be possible to show ads for certain tv-shows or documentaries, based on what you have watched before and other personal information. KPN also promises customers to see the same advertisement less often. Right now you could watch a movie on live television and see the same commercial in every break, which means about every 20 minutes. Personalized ads would reduce this, while also providing you with advertisements that might appeal more to your personal interests.

This sounds promising, however a difficulty with this is the length of the commercial break. The length of the personalized advertisements needs to be exactly the same as the amount of time planned for a specific commercial break. Otherwise, you would have different starting and ending times of the television shows, which would lead to big planning problems especially with live television. Another difficulty is gathering data to personalize the advertisements. Gathering data online is easier than gathering data from these type of customers. This might be partially solved if a television network combines online data and customer data, but that depends on a tight relationship with the customer. The growing concern around privacy is making it generally more difficult for companies to use customer data as well².

To conclude, personalized advertisements are currently being tested by KPN and have interesting possibilities for the future. However, there are some difficulties to this, which might explain why competitor Ziggo does not have any plans for personalized television advertisements (yet).

 

 

1. https://nos.nl/artikel/2252164-je-buurman-krijgt-bij-kpn-straks-andere-tv-reclames-te-zien-dan-jij.html

2. https://www2.deloitte.com/insights/us/en/industry/retail-distribution/sharing-personal-information-consumer-privacy-concerns.html

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