Professors! Get online or get out!

16

October

2019

5/5 (1)

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As a BIM master student, I was quite surprised when I heard that none of the courses were recorded and therefore available online. Everyone I ever spoke about it was enthusiastic about recorded lectures. Maybe all of my friends are just lazy students (like me), who prefer to stay in bed rather than going to a 9 am lecture, but I genuinly think it offers more convenience than it has disadvantages. Me wondering this was the main reason for me to write on this subject.


MOOC stands for Massive Open Online Courses, and are (often free) courses that are available to the public through online lectures and assignments (EdX, 2019). It provides great advantages as you can enroll from anywhere around the world, as long as you have access to a decent internet connection.

First of all, and maybe the most obvious advantage of MOOC’s, it that the internet knows no borders. Of course we all know the Great Chinese Firewall, but someone from South-Korea is able to enter a website from a Colombian local bee farm. Therefore, people from more abandoned areas, like sub-Saharan Africa are able to enter these courses as long as there is a decent internet connection and a streaming device. According to UNESCO (2016), sub-Saharan Africa has the highest rates of education exclusion in the world. Almost 60% of all youth between 15 and 17 there are not in school. Yes, they still require a streaming device, but a phone screen is in theory enough, and video projectors can be installed in classrooms.

This brings us to another advantage of MOOC’s, there is (in theory) no maximum student capacity. As it is a digital product, it can in theory be copied infinitely without reducing in quality. This means an enormous amount of people could follow the course of a single professor. This seems like a situation that only has benefits, but there are some risks. If a single professor is enough to educate a massive group of people, then I foresee a decrease of the need for professors. This may lead to many professors losing their job, and having to seek other ways to earn a living.

MOOC’s being a digital good also brings a major risk, the risk of the course content being copied and spread without consent and compensation. Screens can be recorded and assignments being copied. Websites like The PirateBay that provide a lot of illegal content are nowadays still available, whether it is through a proxy server or not). A solution must be sought to prevent piracy, because a single pirate is enough to create a lot of damage.

 

Another advantage of MOOC’s is that it provides an opportunity to gather data about its students. It can be tracked how much and when students spend time on the website, and which classes and courses are more and less attractive. Students may be able to provide a rating and a comment after every course. A risk of having too many students enrolled, is that a single professor may not be able to answer all questions or analyze feedback. This proves that a MOOC is not simply a professor with a webcam, but really requires a well-structured team or organization.

I would advise professors and universities to brainstorm about threats and opportunities in the increasingly digitized society. I believe that it’s very important not to miss the boat and to exploit first-mover advantages. Otherwise, you will remain the incumbent, while others become the disruptors.

 

References

EdX. (2019). mooc.org. Retrieved October 16, 2019, from http://mooc.org/.

UNESCO. (2016). Education in Africa. Retrieved October 16, 2019, from http://uis.unesco.org/en/topic/education-africa.

 

4.5/5 (8) 50k views and counting, how to get MASSIVE views!!!

9

October

2017

 

 
Hello fellow BIM students,

Some of you might have noticed that certain posts are getting massive amounts of views.

all time high

The first thing that pops into your mind might be that these guys are actively sharing their content on social media. This is unlikely though because getting this many unique views on one post in one day (see images below) is really really hard to accomplish through that method.

13k views one day

13k views one day

The next possibility you might think about is that they are hiring a group of people through some view boosting website like the one below.

viewbotwebsite

However, we are all students, meaning that we have low budgets and would rather spend our money on partying, Netflix/Spotify subscriptions and other more rewarding activities. So I don’t consider this option viable in our situation.

So how do the top posts get their crazy amount of views? Did they press F5 non-stop for a couple of weeks in order to reach the top?

f5 broken

There must be some sort of secret method to their success. In this post, I would like to share my easy method with you guys to help boost YOUR view count up to 5k, 10k or even 50k! Let’s go!

Step 1: Decide the post that you want to boost!

This is obviously a very basic step, in order to get views on a post, you need to have posted at least some content. In this example, I use a very basic article I wrote about IBM’s supercomputer Watson (check it out: http://bit.ly/2y71SxK).

IBM watson article 2

 

Step 2: Download the Opera browser and open the blog post in multiple tabs!

Viewbotting on 5 tabs

Step 3: This is where the magic comes in, download the Super Auto Refresh extension for Opera!

Super Auto Refresh extension Opera

Step 4: Start the Extension and make it run on all tabs at a speed of 30 seconds!

Super refresher extension Opera browser

Why do I give you guys the advice to run it on 5/6 tabs max at a speed of 30 seconds? Because I encountered many many errors on the first days using this method running it at faster speeds. These error messages, see below, cause not only me but every other user trying to access the website to experience problems.

Internal Server Error

Service Unavailable

So if you don’t want a group of angry students chasing you because they couldn’t upload their blog posts please take this advice.

IS blog troubles


Step 5: Get some spare laptops, plug them into their chargers and don’t touch them for a couple of days/weeks!

This will help you feel like a real hacker and boosts the feeling that you can join Anonymous because you know your computer stuff.

3 laptops setup

 

Step 6: Watch your article reach some magic milestones! You are finally reaching the top of the list!
1000 views mark

2000 views mark

9999 views

20000 views

30k views

WAIT FOR IT…. 50k VIEWS WOAH!

50k views

Step 7: Sit back and relax, you did some really awesome hacking and can now enjoy your success for the rest of your life! You will always be remembered as that BIM student that knew how to reach the top!

all time high

As much as I enjoyed abusing the view count system behind https://digitalstrategy.rsm.nl// I would like to give some quick advice to the website admin. As soon as I realized that F5 views were counted as unique views although they came from the same IP-Address I started to look for ways to maximize my view count. I think that this in no way reflects the quality of my blog post and can actually destroy the intention of this web page. So to prevent things like this happening in the future please try to cap the number of views per IP-address or find some other way to achieve this.

Thanks for reading guys and enjoy your road to success!

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Marktplaats and eBay, brace yourselves!

4

October

2016

5/5 (2)

Most of you have probably seen the ‘For sale’ pages on Facebook, where people offer and buy second hand items. Believe it or not, these pages are being visited 450 million times each month, so Facebook decided to respond to this demand. ‘Facebook Marketplace’ is a marketplace inside the Facebook app that launched yesterday in the United States, United Kingdom, Australia and New Zealand on mobile devices. In these countries, the ‘Messenger’ icon in the Facebook app will be replaced by the ‘Marketplace’ icon. If it proves to be a success, Facebook will continue to expand their marketplace to other countries and also to the web platform. Should eBay, Marktplaats and other large players brace itself?

Nowadays when people want to sell a second hand item, they do not just place it only on eBay or Marktplaats, they also share it on Facebook. Does Facebook offer more advantages than the existing platforms? There are several advantages to Facebook Marketplace that could make users choose for Facebook Marketplace instead of for example Marktplaats or eBay:

  • Buyers and sellers can easily communicate through the already existing Facebook Messenger.
  • Posting items for sale is free, which is not the case on other platforms for some product categories.
  • Fraud can be reduced, as buyers can check the profiles of the sellers to see whether they are ‘real’ people.
  • Facebook can show their users second hand items based on their interests because Facebook knows these.
  • While on eBay or Marktplaats people search for specific items, Facebook users might go through Marketplace simply because they’re bored and could find something they like (spontaneous shopping). This could increase the range of potential buyers.

Besides aforementioned advantages, Facebook has the advantage of a strong brand name and the large amount of users.  It’s hard to place any predictions about Facebooks new feature, but I believe that Facebook Marketplace has strong advantages and will therefore be a big threat for platforms such as eBay and Marktplaats. However, we will see what future will bring us.

 

Sources:

http://www.makeuseof.com/tag/facebook-marketplace-sell-old-junk/

http://newsroom.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/

https://www.iphoned.nl/nieuws/facebook-marketplace/

Facebook launches Marketplace, a friendlier Craigslist

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Pewdiepie

12

October

2015

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I guess you’ve all heard of the YouTube celebrity Felix Kjellberg A.K.A. Pewdiepie. If not, he is the most subscribed YouTuber with an astounding 40 million subscribers, mostly playing ‘indie’ or unpopular videogames while live commentating the event. In 2015, his annual income is estimated to be 4 million dollars a year and his net worth is estimated around 16 million dollars. And he’s only 25 years old! (Net Worth 2015)
Where does all this money come from?

First, let me freshen up your memory by explaining the phenomenon called ‘Social Commerce’. “Simply defined, social commerce is the fusion of social media with e-commerce or basically the concept of word-of-mouth applied to e-commerce.” (Marsden 2010)
So, in the case of Pewdiepie’s channel there are some signs of social commerce. For example, every month Pewds gets a package containing several collector items which are all related by theme, like ‘Villains’. He unboxes the items on screen and comments on them. At the end of the video he advises people to also buy these ‘Loot Crates’. The video below is one of the examples of this word-of-mouth on his channel.

Another important way companies gain a lot of awareness is when Pewdiepie plays their game. Then, the so-called Oprah effect comes into force. The Oprah effect is the effect that an appearance on a famous show can have on a small business. (Investopedia 2015) Because Pewdiepie nearly has 10 billion views, a recommendation can have a significant influence on the game developers.

Not a lot of people know that Pewdiepie actually is signed under Maker Studios, a company owned by Walt Disney, which produces videos for channels on YouTube. (Maker Studios 2015) The funny thing is, Pewdiepie says in his videos that he never gets paid to promote the videogames he plays. (YouTube 2015)

Is he telling the truth? Or is he lying and exploiting all of his subscribers? That making money is his main motive?
What do you guys think?

References:
– Investopedia (2015) Oprah Effect http://www.investopedia.com/terms/o/oprah-effect.asp
– Maker Studios (2015) Makers http://www.makerstudios.com/makers
– Marsden, P. (2010) Social Commerce: Monetizing Social Media, Hamburg: Syzygy.
– Net Worth (2015) Pewdiepie http://www.the-net-worth.com/2015/05/pewdiepie/
– YouTube (2015) Pewdiepie https://www.youtube.com/user/PewDiePie/

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Social commerce: where social media meets e-commerce

5

September

2015

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Social_Commerce_Infographic_copy_copy

Most of us are acquainted with the terms Social media and E-commerce, however we might not all be familiar with the growing trend of Social commerce, which has generated 30 billion US dollars sales worldwide in 2015 (Statista 2015). According to Handshake.com (2015), it is how engaging in Social media results into online sales transactions. But why exactly is social commerce so important and what distinguishes it from traditional e-commerce?

Nowadays, strolling through a shopping mall whilst discussing potential purchases with a friend is an increasingly uncommon phenomenon. For multiple reasons (time efficiency, lower prices etc.), people have increasingly chosen to scroll through a list of products before adding a selection to their virtual shopping basket. In the process, consulting others experiences or opinion are largely neglected. Separating itself by increasing the social aspect of shopping, social commerce emerges.

Social commerce provides customers with a great deal more than merely a list of products (also known as traditional e-commerce); it promotes social interaction and user contribution to improve products and consult potential customers. Social commerce allows one to explore products in greater depth by engaging with previous purchasers through reviews and comments. Often, companies will provide rewards such as discounts for liking and sharing their product or service, as it will increase the products range.

“Any social commerce shop should have the capability to; share, like, tweet, comment, review and buy on the platform. Because ultimately it’s about getting people talking and sharing and buying.  Anything less is just traditional e-commerce in sheeps’ social clothing.” – Joelle Musante – Payvment

An example is the recently created Coca-cola Store Facebook page. This page allows potential customers to gain information on the brand, purchase the brand and leave comments on the well-known facebook ‘wall’. The page also publishes posts to trigger people to re-visit the page, keeping them engaged and up-to-date. This differs immensely from the original Coca Cola website where one could merely look up company information and purchase a bottle of coke or the company’s merchandise.

Screen Shot 2015-09-05 at 08.42.55

Snapchat of the Coca-Cola Store Facebook page (2015)

Another example is the “Make the flavor – The Battle” – campaign initiated by Lays chips. In this campaign Lays portrays how to involve customers in the creation of a new chips flavour whilst building a large Facebook community. The fact that consumers like to be involved is clear as daylight: 675.000 flavour entries were submitted resulting in additional sales of 6 million bags of chips that made it to the finals (Klein Schiphorst 2012).

lays_970_387_s_c1_smart_scale

Lays’ “Maak de Smaak”-campaign (2012)

Finally, social commerce increases the value of collected big data. Companies do not only know what people buy but also why they buy it and what their experiences are with the product. This increases the knowledge companies have about their customers immensely.

To summarize, social commerce stimulates social interaction among customers and allows co-creation on social media websites. This distinguishes it from traditional e-commerce. Allowing people to give their opinion on a brand stimulates them to return back to the page, which in return stimulates revenues. During this process, valuable big-data information is collected.

How do you define social commerce? Do you agree on my representation? What is your opinion on the integration of social media and e-commerce? Would you consider it alarming that social media and e-commerce integrate further?

I hope I’ve warmed you up for next weeks topic!


References

Klein Schiphorst, S. (2012). Superfans van Lay’s bepalen de (social media-)smaak. Available: http://www.marketingfacts.nl/berichten/superfans-van-lays-bepalen-de-social-media-smaak. Last accessed 4th Sep 2015.

Reekers, J. (2015). What Is Social Commerce? (And How To Take Advantage Of It). Available: https://www.handshake.com/blog/social-commerce-retail-trends/. Last accessed 4th Sep 2015.

Statista. (2015). Worldwide social commerce revenue from 2011 to 2015 (in billion U.S. dollars). Available: http://www.statista.com/statistics/251391/worldwide-social-commerce-revenue-forecast/. Last accessed 4th Sep 2015.

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Social entrepreneurship that uses e-commerce/ social commerce

29

October

2012

No ratings yet.

A few years back, I was taking entrepreneurship course back in my university. My professor asked us to come up with a business of our choice. I would like to promote and introduce my business idea.

A little background about women’s position in Turkey.

Even though western part of the Turkish land is really similar to European life-style, women’s economic independence in the middle and east Anatolia is still a big problem. Most women in these regions are unemployed. The rate of violence towards women is higher as well.

The Business Idea

So my idea was, if these women find means to increase their income, they won’t have to put up with their husbands’ assaults.

Thus I created the business idea which was focusing on selling the hand-made products these women make. In the core, its basic e-commerce/social commerce site, where the company is an intermediary to connect sellers and buyers, but since the company is non-profit organization and creating successful C2C in Turkey is really difficult. Most of these women are illiterate also even if they are literate, they do not have computers or do not know how to use computers.

Rather than using mainstream charity structures, we are hoping this way will empower the women more and create sustainable way for them to support themselves. In this model we could use different pricing models such as English Auctions, standard pricing. Because the model is online and the labor cost for these women is less, – they do not need to go to their local market place to sell their items- they can be more productive or spend more time with their children, which eventually enhance the social impact of the idea.

My conclusion is since social media and social networks are evolving, sadly the charity organizations are not utilizing these opportunities good. Non-profit organizations should develop themselves with the current trend and come up with new ideas to make the world a better place.

————————–

Ps. We couldn’t start the business yet mainly because administrative costs are high in Turkey, but I am trying to develop the idea every day and joining competition to attract more attention. I have a web-site but you cannot buy or sell items there yet. If your interested you can have a look, let me warn you tho, my web site design skills are really bad!

http://www.burdanaliyoruz.com/

http://buradanaliyoruz.com/

http://forum.burdanaliyoruz.com/

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Social Commerce: Homework Assignment

13

September

2012

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Hello fellow social media hookups,

tomorrow I’m going to explain some things about social commerce to you. Of course you are all introduced by the subject by our professor on Wednesday, but to briefly catch you up again: it is the combination of e-commerce, which is selling products via the internet and social media. By connecting their social media followers to their e-commerce activities, companies can greatly increase their website’s activity and thereby increase sales. In class we spoke about Blendtec  CEO Tom Dickson, who blends all kinds of odd objects in his company made blenders. Did you know that in the five years of making these video’s, the company’s sales have boosted up to 700%? That is truly an amazing example of integrating social media content with the company’s website, where people can make suggestions on which items Dickson should blend next. (Dickson, 2009)

You might have seen examples of social commerce already on the internet, because lots of variants are already used for years, like ratings, reviews and social media optimization. Reviews on products both on social media and on company’s websites are made more easy by giving e-commerce websites social media optimization, like the Facebook Connect option, where people can comment by logging in into Facebook. Amazon uses this concept already for a long time and more and more companies are giving the customers the option to easily review products by letting them log in on their websites through for instance Facebook. (Marsden, 2010)

A less well known concept is that of collaborative online shopping (Zhu et al., 2010). Here people can actively discuss with friends about products they want to buy on a e-commerce website in real time. A good example of this feature is Vans, where people can use a chat option on the website to argue with friends about the benefits of certain products. (Zmuda, 2009) This could actually be a very cool thing if more companies would provide this. Instead of going to town with a friend for buying a few things, you could just make an appointment online to see what’s out there. The most interesting thing though about the article is that Zhu and his fellow researchers (2010) dive into the phenomenon of shared collaborative shopping. This contains sharing the same screen with the friend you are connected with. This seems like an interesting option, though it is not used often already. Do you think that this option needs to be used more often and that it could be useful to you when you want advise from your friends while shopping online?

Marsden, P. 2010. Social commerce: Monetizing social media. [online] Available at:
http://socialcommercetoday.com/documents/Syzygy_2010.pdf [Accessed 12 September 2012].

Tom Dickson, 2009. BlendTec CEO Says Sales up 700% Since Launching ‘’Will it Blend’’. [online] Available at: <http://www.youtube.com/watch?v=u6t92m1gwTY> [Accessed 12 September 2012].

Zhu, L., Benbasat, I., and Jiang, Z. 2010. Let’s shop online together: An Empirical investigation of collaborative online shopping support,  Information Systems Research, 21(4) 872-891.

Zmuda, N., 2009. Online shopping goes from solo experience to social interaction. [online] Available at: <http://www.crainsdetroit.com/article/20090413/EMAIL01/904139962/online-shopping-goes-from-solo-experience-to-social-interaction> [Accessed 13 September 2012]

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What about Social Commerce…?

11

September

2012

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Dear classmates!

This first post of me is related to “Social Commerce”.  At first I did not really know what was meant by this concept, therefore I will share the definition which is being presented by IBM: “a subset of electronic commerce that uses social media, online media that supports social interaction and user contributions, to enhance the online purchase experience”. In short it is the combination of social media with e-commerce.

So now that we know what the subject is about lets us look at two examples that can be defined as social commerce. The first one is Amazon.com. You are probably familiar with amazon.com although you will probably use the “Dutch version” more often i.e.. Bol.com.

Amazon started with just selling online stuff on the internet. Today amazon incorporate a lot of other activities. The social aspect of amazon is that you can read what other customers have to say about a particular product. They also help you to get ideas by using the tool: “what other customers viewed”. Nevertheless people often first go to a store before they purchase the product online. Speculators therefore say that amazon should buy, “Best Buy” a large retail company in the US.

The other big idea that is out there is that in the future we will probably relay far more on online mechanism, i.e., omnichanneling (as being presented in the Harvard Business Review). This idea threats traditional retailer, because the consumer will have direct knowledge about information such as , lowest price etc. Personally I do not feel that traditional retailers would vanish from this earth, they just be more adjusted to work together with the online mechanism.

The other example that I will speak about is Pinterest. Personally I was not familiar with this website. I did however heard of it, but it did not capture my attention. Because of this “research” I made a Pinterest account and spend some time looking around. Still I do not see why approximately 7 million people are attracted to this website…

Maybe I am missing something, because I found several examples of companies that went from an unknown company to a big online company by the use of Pinterest. The principle here was simple. Their products where just pinned by someone who liked it. By pinning something you share and if someone else spots it they can re-pin it. With this a lot of people can see the product and demand it if they like it.

In some scenarios (Rodworks.com) the store did not had any online store yet. By receiving a lot of emails of people who wanted to buy their products they opened one that became very successful.

This is an example of the power of social media in general, the downside of this story is that Pinterest fails to make the profits of “selling” this products compared to Twitter or Facebook.

This are my findings, tomorrow we will here more about social commerce!

See you then!

Marjolein

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