Toyota created a new invention to try to use social media and e-commerce in combination to sell cars. They created a ‘configurator’ to create your own Toyota. It is possible to create your own car by adding features and colours you would like on your car while you can have a group session with five friends. This is a new invention because you can create your own car, while discussing it with your friends. It sounds like a lot of fun but it has some downsides too. When people are searching for a new car, they want to see it and drive it in real life and this is not possible this way. This will create an extra barrier to sell this car. There is an ability to contact a Toyota dealer in this ‘configurator’ and add him in the group session, this makes the barrier lower and he can tell you if your features and colours are possible. There is another downside because there is no contact in real life, so it is hard to make up your mind just by seeing your car and speaking a dealer online. Will this work out for Toyota? I doubt it.
Report: https://www.dropbox.com/s/q3lnmynp2734xdg/Social%20commerce.%20362727AM.docx
