What is all this data doing in my protest?

8

October

2020

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Over the last few years there have been a plethora of protests throughout the world. From the strikes in Bolivia, to the currently ongoing Hong Kong extradition protests as well as Black Lives Matter protests all over the world. Although the people in all these protests are not directly connected with regards to their mission, there is one thing that all of them are subject to, and that is data collection. To anyone that has been following data collection practices over the past decade, it should be of no surprise that also data of protests is being used, monitored, evaluated, and profited off by a variety of parties. But who exactly are these parties, and what do they gain from analyzing the data that is gathered during protests?

Probably the most obvious parties that track data during protests are news and research firms, whom use data collection in order to provide insights into such events. For example, the company MobileWalla, that usually does not publicly bring out their data collection results, has provided an in-depth demographic (and more) overview of Black Live Matters protesters on multiple U.S. cities (Doffman, 2020). By tracking phones of individuals they are able to provide insights not only into demographic factors (like race and gender), but also whether protestors came from inside or outside the cities in which they protested.

Another group that is able to profit off of data-collection practices during protests are political movements. One example is Vestige Strategies. whose aim it is to promote the election of African-Americans into governmental functions. They used geofencing during George Floyd protests in order to target specific audiences for voting registration promotions (Mann, 2020).

The aforementioned two parties are not necessarily negatively influencing protesters (apart from possible privacy concerns). However, what happens if the party opposing protesters makes use of their data? The CCP, for example, has been tracking Hong Kong protesters using a variety of data- and AI related practices. Using face recognition, protest leaders are targeted, leading to a growing numbers of protestors trying to conceal their faces (Mozur, 2019). In the US, law enforcement also has been implementing data practices to track protests. The company Dataminr has been providing local law enforcement with Twitter (meta)data under the guise of “delivering breaking news alerts” (Biddle, 2020). This allows them to, for example, track protest locations.

Now it might seem that protesters themselves do not have anything to gain from the data that becomes available during protests. However, even protesters themselves have started implementing data-driven practices. The crowdsourcing app HKmap.live is used by Hong Kong protestors in order to track police activity (He, 2019). Thus, even protestors themselves are able to utilize data in their advantage.

This blogpost was not written to necessarily criticize the usage of data collected during protests. Its aim is merely to shed a light onto how data has become of importance even in areas one might not expect it. Also, with the large amount of protests happening these days, those that get involved should be aware of how their data might be used.

Sources:

Biddle, S. (2020). Police Surveilled George Floyd Protests With Help Form Twitter-Affiliated Startup Dataminr. The Intercept_. Retrieved from: https://theintercept.com/2020/07/09/ twitter-dataminr-police-spy-surveillance-black-lives-matter-protests/

Doffman, Z. (2020). Black Lives Matter: U.S. Protesters Tracked By Secretive Phone Location Technology. Forbes. Received from: https://www.forbes.com/sites/zakdoffman/2020/06/26/secretive-phone-tracking-company-publishes-location-data-on-black-lives-matter-protesters/#1b9ab67c4a1e

He, L. (2019). Apple removes app used by Hong Kong protesters to track police movements. CNN Business. Retrieved from: https://edition.cnn.com/2019/10/10/tech/apple-china-hkmap-app/index.html

Mann, S. (2020). Political groups use the cellphone data of protestors to better reach their target audiences. Just the News. Retrieved from: https://justthenews.com/politics-policy/privacy/political-groups-use-cellphone-data-protestors-better-reach-their-target

Mozur, P. (2019). In Hong Kong Protests, Faces Become Weapons. The New York Times. Retrieved from: https://www-nytimes-com.eur.idm.oclc.org/2019/07/26/technology/hong-kong-protests-facial-recognition-surveillance.html

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Wi-Fi Tracking: everybody is secretly monitoring your footsteps!

30

September

2016

5/5 (2)

Until recently, the positioning process of products (product placement) in a store depended almost exclusively on plain (commercial) intuition. There wasn’t a solid way to predict and/or measure which grouping of products would be the most profitable. Questions like, should we put the beer next to other alcoholic beverages, or is it more profitable to put it next to the diaper department, could not be answered straight-away and/or supported by facts. And another one: what are the peak hours of our store in receiving the most visitors/prospects during the day, so we can adjust our personnel based on those fluctuations? Since a couple of years, there is a low-tech solution to answer those questions: Wi-Fi tracking.

The technique of Wi-Fi tracking is based on the fact that mobile phones are emitting signals constantly. Mobile phones do not wait in a passive state until a public network found them to connect with, but they are emitting signals to actively search for those public networks. When searching for a local Wi-Fi network, the mac-address of each phone is emitted. Each mac-address is unique for a mobile device and, in most cases, a mobile device is unique for one person. How can this simple technology feature be transformed into an information goldmine? Multiple start-ups have found different ways to monitor these mac-addresses with specialized hardware and software. Raw data emitted by you is processed using advanced software to deliver meaningful information to the store about your behaviour on the spot. And the store is able to adjust their commercial offerings to you: your own, involuntary provided, information is used against you. Therefore, it is interesting for stores and other instances to possess and use your information to increase their revenue.

Wi-Fi Tracking isn’t only beneficial for stores only, it is used by other types of organizations as well, although for other purposes. Cities, event organizers, and amusement parks also measure, store, and use mac addresses to gather customer insights. For instance, they use this technique to convert movements of large crowds into flow mappings, on which you can see how customers walk and where they spend the most time (and money, when linked to point-of-sale data). As you might imagine, this can lead to great insights in logistics, consumer behaviour, and how and where to increase revenue.

But is this legal? The answer is yes, even though there is a lot of debate going on about this subject. However, some limitations apply. When individuals are being followed in a store, the data can be saved for a maximum of 24 hours. After that period the data must be directly destroyed or irreversibly be made anonymous. Can you fight and prevent this “involuntary data loss”?

Consumers, like you and me, still possess a very powerful weapon to fight this unsolicited tracking of Wi-Fi signals: simply turning off our Wi-Fi should do the trick!

Unfortunately, the ugly truth is that a lot of people aren’t aware that they are tracked in this way nor that they care about their privacy enough to prevent this. If it is invisible, it is not happening, right? No, wrong! It is happening, every day, every hour, every minute, by everybody, anywhere.

 

References

Sapiezynski P, Stopczynski A, Gatej R, Lehmann S (2015) Tracking Human Mobility Using WiFi Signals. PLoS ONE 10(7): e0130824. 

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0130824

 

 

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