Erasmus University Disrupted.

9

October

2019

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It’s quite interesting how we are talking about new technologies. AI, Blockchain as well as opportunities for new business models and how they can potentially disrupt the world we are living in. But what is happening (or not happening) in front of our eyes?

Maybe one of the most ‘old school’ business models is the business model of a university, and also Erasmus University is still using it as of today. Students come in, they absorb knowledge and in the end they graduate (hopefully). Basically faculties are producers and student the consumers. Pretty easy right. The thing is, tuition fees won’t stop rising and student preferences on how to learn have developed in multiple directions over the years. And of course, for some the best way to learn is via the ‘old school’ way, but given the time we are living in we can say that universities (in general) are not the early-adopters of new technologies. But what if they would?

For example, providing virtual university programs can save up to 50% of the costs in tuition fees, which results in spending significantly less on studying. The University of Pennsylvania already started with offering full-online bachelor’s and master’s programs (Pranam, 2019). And a company like AT&T even invested 2 million dollars for their “desire to democratise education by expanding beyond physical class sizes”. Universities start to see the potential of offering ‘knowledge’ in a digital way, but they better see the potential since “25% of the universities are expected to fail in the next 20 years due to heavy losses incurred by pricy facilities and declining student registration”. Although this was expected to happen in America, this could also cause serious threats for universities in other countries.

This is where AI comes in. As Pranam describes: “For students that don’t thrive in the regular classroom setting, AI-enabled learning management systems (LMS) can deploy surveys to categorize individuals into distinct learning buckets (e.g. visual, auditory, text), which can provide effective and targeted content that fits with each preferred learning style. Beyond just identification of preferences, the platforms can also break down long-form lectures and reading assignments into smaller, atomic components that are easily digestible.” these influences can help students in studying way more efficient and effective. And also for foreign students that face a serious language barrier, AI can help with the means of deep-learning systems that are able to translate any language into a student’s native language in real-time (Brynjolfsson and Mcafee, 2017). AI can help a lot in education, and it time to see change, also within the world universities.

What do you think about innovations within universities and what (disruptive) path they should take in the future? What should Erasmus do?

 

References: 

Scott, R. (2019). The Business Model of Higher Education. [online] Higheredjobs.com. Available at: https://www.higheredjobs.com/blog/postDisplay.cfm?post=1607&blog=22 [Accessed 7 Oct. 2019].

Pranam, A. (2019). Transforming Online Learning With Artificial Intelligence. [online] Forbes.com. Available at: https://www.forbes.com/sites/aswinpranam/2019/10/04/transforming-online-learning-with-artificial-intelligence/?ss=ai#264c70a8432e [Accessed 8 Oct. 2019].

Brynjolfsson, E., and Mcafee, A. 2017. The business of artificial intelligence: what it can and cannot do for your organization. Harvard Business Review.

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Putting the E in Education

23

September

2017

5/5 (2)

In the first lecture, we spoke of Porter, and of how companies should or should not have an ‘internet strategy’. Porter argued that companies should integrate the internet into their strategy, and thus, not have an internet strategy. This, however, was an argument he made in 2001, and we brought up the examples of Instagram and Uber as counter-points. The reading material for the previous lecture expanded upon ‘digital strategy’, and in this disagrees with Porter’s arguments. As the article considers why some companies are digitally mature, while others are not, I wondered. For if digital strategy encompasses an attitude change, valuing agility and creativity and initiative – if it is, thus, much more than merely incorporating the digital world into a pre-existing strategy, if it is more than merely maintaining a Twitter page…

Then where is the digital strategy left in the education system?

To be sure, schools – for teenagers – proudly announce the purchase of iPads and laptops, instead of books, and homework is offered online instead of in printed textbook. Grades and timetables can be seen on special platforms. IT, and digitalisation, seem to be selling points for schools, these days.

And yet…

That is reminiscent of Porter’s argument, isn’t it?

For nothing fundamental has changed. Schools operate exactly the same as they have always done. Coated in a digital layer, yes, but underneath, nothing has changed. Whereas in the business world, if the articles are to be believed, it is pretty clear that a digital strategy is so much more – and so much more successful, too, if not outright necessary for survival.

It is my opinion that digitalisation may prove to be a very necessary boon to education. Before expanding upon that, I will write of how hard it is to find any concrete data that may be used to improve education across the board – not only in one school, but systematically and fundamentally – and accentuate some of the problems that, in the perception of some, plague modern-day (secondary, in specific) education systems. Lacking any large-scale concrete and comprehensive research, perhaps it is simply up to the individual – to you – to consider how or if you want education to evolve.

PROBLEMS WITH RANKINGS

I have had thoughts on this topic for some years. I have always argued that secondary education – the education given from roughly age twelve to age eighteen – is the most inefficient and useless construction that exists. The naive whining of a teenager, perhaps, unhappy with long days of school, easily dismissed with a smile and a pat on the head. I cannot back up my opinions with statistics or facts, for the many education systems of the world differ very, very much, and there is a wealth of difference between even the very highest ranked systems. One might also question the methodology behind these rankings; if one looks at the rankings of universities, one will find that they are ranked by very Americacentric standards, including sport teams and attached research complexes. In my eyes, that is not at all the primary concern of a university, and rather irrelevant to the learning process, but such factors might be important to others, of course. It just goes to demonstrate that these rankings are rather subjective.

However, I am mainly speaking of secondary education here, and of rankings of nation-wide systems. There are a multitude of rankings here, too, and again, not without their own problems. Some include tertiary education – but a list of ‘top quality universities’ seldom ranks how much and how fast one learns, nor how relevant this is – while others exclusively look at test scores – but is the stereotypical South Korean culture really desirable? Therefore, I do not think it is useful to pick a ranking, compare it to the prevalence of a digital strategy, and discuss what one can learn from this.

Even so, it is worth mentioning a few factors that I see amongst countries that consistently rank highly, purely to indicate how little one can conclude from these rankings; this would hardly be a good article if I didn’t at least give some reasons for dismissing what comes closest to a theoretical background from which we might draw conclusions. One factor, often mentioned for Finland, is the absence of homework. Finland has ranked first occasionally – but France has ranked second occasionally, and French teachers assign a lot of homework to their students. Another reason I have seen for the success of the Finnish education system, is the absence of different ‘levels’, dividing children based on how intelligent they are (in the Netherlands, for instance, there are roughly three levels, those being VMBO, Havo, and VWO). Yet the failure of the USA’s education is often ascribed to a lack of such levels, to treating everyone the same and pretending everyone can be the best of the class if they only work hard enough. As is apparent, these rankings are full of contradictions and personal biases upon closer inspection – but let it be noted that this entire article, too, is one of personal bias.

Personally, I think class sizes, teacher-to-student ratios, and ‘freedom’ are more important qualifications than grades or the amount of people in tertiary education. Indeed, it should be realised that not everyone needs to enter tertiary education, as people in the USA are realising if only by their inability of paying the outrageous costs. And in the Netherlands, wages of plumbers have soared, and there are shortages for many more such jobs – elderly care, for example – as people push themselves into higher and higher education. Not everyone needs to be trained for management or aeronautics, as without trash collectors the world would be a far worse place. Besides, the way one enters tertiary education differs per country; some demand minimum grade point averages, others demand qualifications such as the GMAT, and yet others demand a diploma from a certain level of secondary education – and then there are some universities that limit their student body, by offering only a predetermined amount of places in their courses. Countries and cultures differ.

Grades, too, are a wholly problematic factor to take into account; one might convert the 20-scale grading of the French to the 10-scale grading of the Netherlands, and similarly convert the letter-based grading of the UK and the USA as well, but does that actually paint an accurate picture? Not at all. For instance, the French literally never grade something with 20/20, for ‘nothing is perfect’. And in the Netherlands, an 8.5/10 is equal to the very highest grades of the UK and the USA. Not because Dutch students are dumber – or are we? – but because grading culture is simply different (for example: https://www.studyinholland.nl/documentation/grading-systems-in-the-netherlands-the-united-states-and-the-united-kingdom.pdf ). One might think that this is still relatively easy to account for, but explain that to the universities in the USA that require Dutch students to have an average grade of 9/10 or 10/10. From a Dutch perspective, that is utter lunacy.

But even if we could perfect this, there is still the cultural issue to consider; do we want our (hypothetical, I presume) children to spend their entire days – including evenings – at school, or working for school, just to get the highest grades possible? Do we want to pretend mental health won’t suffer under this, that such excessive competition is good, to push ourselves to the very limit of what we can achieve and beyond? You might be outraged by some of the stories that emerge from the stereotypical south-east Asian education systems.

PROBLEMS WITH EDUCATION

And it is all so useless, for what does a test do but capture an irrelevant snapshot of ourselves? What if we are sick, or menstruating, or what if we just broke up with our loved one, or what if a parent just died? We would achieve a lower test score. And what if we would take the same test twice on the same day, without any studying at all inbetween? We should achieve the exact same test score with the exact same answers, but I would bet that we actually wouldn’t. Why do we at all use tests – and not merely use them, but utterly swamp teenagers with them, with three per week being an entirely reasonable amount – to determine whether someone knows the material he or she should know sufficiently well? We all know that we mainly store all this knowledge in our short-term memory anyway – and that our final exams are not much different from the tests we received in the years (note the plural) before, so if we need to learn the same things over and over again, well, why should we not learn a day before the test and see how it goes? And if it goes wrong, we’ll have dozens of tests to make up for it, so it is better to enjoy our free time.

But what is the alternative? Speaking with a teacher, a private conversation, so that the teacher may ascertain how much we know? But that is even more prone to bias than an exam of open questions. It is also harder to standardise, harder to organise – costing far more time and labour; what will the other students do in the meantime, and how long would they all even need to wait? – and so on. And while some students might be able to better expand upon their answers, indicating that they did actually grasp a deeper principle, other students might grow nervous and anxious, and preform worse. What, indeed, can one offer as an alternative to tests? It is a fact that most multiple-choice tests are the single worst method of measurement, teaching only rote memorisation and often relying more on literary tricks to confuse the student and on the guessing ability of said student than on actual knowledge – even the very author of multiple-choice tests indicated that – but they are also the easiest to grade and not prone to any bias at all (one of the many, many articles discussing multiple-choice tests: https://www.theguardian.com/commentisfree/2013/nov/12/schools-standardized-testing-fail-students ).

It makes sense to not do any homework, for apart from perhaps mathematics, it is not as if homework actually adds anything useful. With mathematics, the homework often resembles the test, and you might need to develop a certain proficiency in how to tackle a problem. On the other hand, with history, for instance, one is just scouring the text to find this or that date, which one will promptly forget, and one will then eventually need to relearn these dates for a test. It is all an exercise in futility and best ignored, despite what teachers profess.

Or is it? Does it actually make sense? A study often cited is a meta-analysis from Harris Cooper ( http://journals.sagepub.com/doi/abs/10.3102/00346543076001001 ), and this casts a different light on the above paragraph. This study shows a correlation between doing homework and achieving higher grades – but it is a very weak correlation, for one, and wouldn’t it make sense that motivated students, motivated enough to do their homework, are also motivated enough to study just a bit longer for tests? There are a plethora of articles and authorities that argue in favour or against homework, drawing upon their own personal experience as professors, even having conducted small-scale experiments in their own classrooms, but they remain anecdotal at best. As already said; Finnish education entirely lacks homework, but French education is full of it, yet they are both top contenders for various education rankings.

But then, the exact same argument, of there being little reason to do homework, applies to sitting in a classroom; can one ever look back on a day of secondary education and think ‘in class A, I learned B, and in class X, I learned Y’? One can do this for university, yes, but for secondary education? I highly doubt it. Some would argue that schools have a purpose beyond educating; they are social institutions, where children find new friends to play with and to discuss the perilous changes that come with being a teenager, growing into an adult. It is not for nothing that schools offer physical education – being physically active with sports and the like – or that more and more schools choose to only supply their cafetaria with healthy foods and drinks. Some would even argue that schools keep children off the streets, while their parents work, and that this daycare-esque function is also an important part of school.

These are but three problems, viewed from the eyes of students. Schools themselves have problems too, such as the increase of administrative work, the increase in parental demands, the decrease of teachers, the decrease of funds, or the fact that teachers, in most countries, do not enjoy a reputation similar to that of doctors. The precise factors differ per country, of course, but they are factors that influence how well an education system – hypothetical or actual – can function. The key takeaway here, I believe, is that again, studies and facts are scarce, and that it is very easy for personal biases to seap into this. As do my own, no doubt.

DIGITALISATION

So far, I have lightly touched upon the various rankings of education systems, and have exposed the differences in culture and common practices and attitudes between countries, and I have further exposed a variety of problems with education. I think the cultural aspect is very important, and that it strikes at the heart of the question of digital strategy. For what is strategy without vision? Any company would outline both of these in the same breath, on the same webpage. A question we should ask, then, is what exactly our vision is for the ideal education system?

It might be worthwhile to take a trip through history, though I will do so only very quickly. A multitude of articles can be found online, most of them written in the USA, speaking of how the current education system originates from the industrial era. An era were rote memorisation, obeying orders, and mindlessly doing the same tasks over and over and over again, were more valuable than they are now. For in the modern world, we value almost the exact opposite; incentive, intelligence, creativity, and freedom, for example. This, however, paints too stark a contrast, and though I could dedicate paragraphs to this, I would instead advise you to do your own research, should you wish to do so (or you could read a random article, but be aware of biases: http://hackeducation.com/2015/04/25/factory-model ).

One might argue that some teachers in secondary education are still prone to exiling students from the classroom the moment their authority gets challenged. One might counter-argue that some teenagers are wont to cause chaos and disrupt class if a teacher does not remove them. One might speak of the unfairness of punishing people for not doing homework, of conducting so many tests, or of a host of other things. Regardless of how fair this characterisation is, it does expose a structure that hasn’t changed in more than a century – yet how many businesses still operate under the principles of yesteryear? Merely replacing textbooks with laptops won’t change anything. Just as merely hosting a website didn’t change anything. Yet businesses were forced to change, by external forces, lest they go bust. Schools have the benefit of being state-maintained, in many cases, and they enjoy a very different status from commercial businesses, of course. But even so, there are already external forces at work, in a sense, and some schools already make use of them.

WhatsApp and Facebook facilitates the communication of students outside of school, and though largely employed for social interaction, they are also used for sharing knowledge and for answering questions pertaining to school. This adds a whole new dimension to interaction between classmates and working together on homework or projects, as do tools such as Dropbox and Google Drive. Websites such as Coursera or Khan Academy can educate people in far more subjects than any given school could, but more importantly for the moment are websites such as Google or Wikipedia; can you imagine going to libraries, buildings of brick stones, looking through dusty tomes, physical books, to do research?

A growing number of schools are changing how they approach education, making use of these facilities. Working in groups is more encouraged, partly because the modern-day labour market does so, and partly because the facilities exist to properly do so. Instead of rote memorisation, we may conduct theoretical research or manage practical projects, given the freedom to do whatever we think is best and have a professor judge our work. In this sense, secondary education is ever so slowly starting to resemble tertiary education. From my own – and my six years younger sister’s – experience, I can point at, for instance, how she was allowed to work on a research project with students from the Erasmus MC. Offering this kind of ‘real world experience’, or ‘hands-on experience’, I think, will become more prevalent.

Might we see exams being done by small groups of students, debating together over what the right answer is, even being allowed to use Google to find it, perhaps? It would closely resemble the real world, where it is not so much factual knowledge but tacit knowledge, experience, that is valued. There are even some calls to abolish rote memorisation altogether – what use does mathematics have, when you have a calculator, or language, when you have a translator and a spelling check? – but that, I believe, would be the wrong thing to do. For one, both programming – and in this, it is similar to mathematics – and languages create a certain kind of mindset, of problem-solving and of analysis. Studies show that being proficient in multiple languages has all kinds of benefits far beyond merely knowing those languages; benefits concerning cognitive tasks, or multi-tasking, or protection against Alzheimer’s, and so on (studies on this are easy to find, for example: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3583091/ ).

Even so, group work is how projects are conducted at tertiary education, and there are still (open and multiple-choice) exams there. It need not be a dichotomy. But I doubt that secondary education can replicate all that tertiary education offers – and why should it, when secondary education inherently offers a far broader and far less deep curriculum? Professors would need to have years of experience in their given field, and while we can find such professors at universities, it is different for secondary education. Besides, teaching in the classrooms of secondary education is far more interactive than giving a lecture in a university hall, and secondary education is also where teenagers grow into adults. This requires a more social skill set that professors drawn from ‘the real world’ might lack. And all this is without taking wages into account; secondary education already has large problems with attracting teachers, and this would make that problem far worse.

Perhaps we might see more ‘freedom’ at secondary education, with students not needing to attend class or to do homework depending on their average grade for a given subject. Perhaps there might be more opportunities for students to learn about their preferred subjects, through the internet, with teachers serving as a guide by indicating relevant material and answering questions. Perhaps education might then become a place of learning in the broadest of senses, with a student equally able to learn about Dutch as this student is able to learn about astronomy. In the farther away future, we might well have brain-to-brain interfaces, or at least brain-machine interfaces, completely upsetting the very concept of education. But all these ideas seem to be far-fetched, running into problems ranging from money to government mandates.

CLOSING WORDS

There are many, many ideas, that can be mentioned, and it is not the purpose of this article to deeply explore them all. To me, it seems to be clear that digitalisation can achieve great things, in a multitude of directions. I think we are witnessing small changes here and there, largely staying within the confines of the last few hundred years but also seeking to better connect with tertiary education and the labour market. More group work, thanks to the rise of the internet, and more freedom, with student and teacher being more equal. Much more might be done, but that will require the education system to be re-invented, starting from the very vision that underpins it. A task too great for any single government, I believe.

But that doesn’t mean we can’t think about our ideal situation, and ever so slowly try to move towards it. You should form your own opinion by your own research – if you wish to do so at all; it is better to hold no opinion than to hold an uninformed one – on what your ideal is. I am by no means an authority on the subject of education systems, and I do not have an ideal ready to be feasibly implemented right at this very moment. But if nothing else, you, the reader, will at least have spent some time thinking about this, and thoughts are the seeds for all change everywhere.

So what would you like to see changed? What can be improved? What are your thoughts, your ideas, your views?

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